Samsung is halting sales of its Galaxy Note 7 smartphone globally following multiple reports of the device overheating and catching fire:
We are working with relevant regulatory bodies to investigate the recently reported cases involving the Galaxy Note 7. Because consumers’ safety remains our top priority Samsung will ask all carrier and retail partners globally to stop sales and exchanges of the Galaxy Note 7 while the investigation is taking place.
We remain committed to working diligently with appropriate regulatory authorities to take all necessary steps to resolve the situation. Consumers with either an original Galaxy Note7 or replacement Galaxy Note 7 device should power down and stop using the device and take advantage of the remedies available.
This isn't just a PR nightmare for Samsung, this is a serious safety risk. And it's not going to be solved by rolling out a security patch...
You can't help but think that if it was the Apple iPhone rather than Samsung at the centre of this red hot story, it would be pushing Donald Trump and Hillary Clinton off the front pages.