A video about cybersecurity threats that doesn’t feature any computers


Normally, when I watch a video about cybersecurity threats designed for the average guy in the street it’s a certainty that you’ll see the following things:

  • Hoodie-wearing hackers
  • Computers with lots of green characters on a dark background

So I’m pretty impressed with Hiscox which has managed to put together an engaging cybersecurity ad that doesn’t include a single hoodie or (even more remarkably) any furtive keyboard typing in a darkened room.

Are you Brompton?”

No, we’re 3rompton”

Very cute.

(h/t @bazcurtis)

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2 Responses

  1. Michele Possamai

    March 1, 2019 at 7:42 am #

    Wow.. this is really really good. This needs sharing. Thanks!

  2. Alan Parker

    March 5, 2019 at 10:24 am #

    Very impressed with that. Better than than their current motorway poster ad they have about not all burglars…

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