Fresh from launching a £500 million group action against British Airways after a serious security breach, a UK law firm has wasted no time responding to the announcement last week of a hack at Cathay Pacific which saw the personal data of 9.4 million Cathay Pacific passengers breached.
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Most people in the world would describe it as a company “admitting they’ve been hacked.”
But if you’re the breached company and want to apply the maximum amount of PR spin, you might instead issue a release saying you’re “announcing a data security event affecting customer data.”
Read more in my article on the Tripwire State of Security blog.