With online mags like The Verge claiming "the mobile web sucks" and others showing that no, it's the The Verge website that sucks because it's so plastered with ads and trackers, technology journalist Charles Arthur has hit the nail right on the head:
In all the years I've viewed print adverts, I've never had one that:
- filled the page I was trying to read and insisted I either wait or click on a particular point on the page to read the article I came for;
- moved up from off the page to insert itself in front of the article I was reading and ask me to sign up for a mailing list;
- started automatically playing a video advert while I was reading some text;
- infected my computer with malware inserted in the ad;
- turned me away from the page I was reading to a completely different one demanding I download an unrelated app.
And then there's tracking as well, of course. :(
It's no wonder that so many people have installed ad blockers like Ad Block Plus on their desktop and laptop browsers, and we're going to see more blocking of ads on mobile devices once iOS 9 has been released.
Want to see what a difference ad-blocking can make to surfing on an iOS device? Check out this sneak preview of Purify, one of the ad blockers that will be coming out later this year for iPhones and iPads:
Make sure to read Charles Arthur's thoughtful piece on web advertising and blocking, and its potential implications to big players like Google, on his website.
Earlier today I ran a poll on this page asking folks if they ran ad-blocking software. Here are the results of that poll:
Do you run ad-blocking software?
- Yes... 83.4%
- No... 4.6%
- No, but I'm thinking about it... 12%
(Insert usual caveat about poll not being scientific, blah blah, here.)
What do you think? Do you run an ad blocker? Leave a comment below.