Can you spot the difference between Google, Yahoo, and Bing?


In the below example, I’m searching for “hello world” on Google, Yahoo and Bing.

Can you spot the difference?

Animated GIF of search engine

Well, did you notice?

Perhaps most people wouldn’t - unless you display the different pages next to each other like that.

What I’m hoping you spotted has nothing to do with the search results, but with the URL in the address bar.

Bing without HTTPSOn Google and Yahoo, you will see the little green padlock which denotes a secure HTTPS connection.

On Bing, there isn’t one

At least not yet.

Because the great news is that Microsoft has announced that it will be encrypting Bing users’ search traffic by default later this year.

Duane Forrester, Bing’s senior product manager explains:

Bing has already been offering users the option to encrypt search traffic for about a year and a half now. Beginning this summer, we will begin the process of encrypting search traffic by default. This means that traffic originating from Bing will increasingly come from as opposed to”

With the move to encrypted search by default we will continue to pass along a referrer string so that marketers and webmasters will be able to identify traffic as coming from Bing. However, to further protect our users’ privacy, we will not include the used query terms.”

It’s great to see Microsoft moving to make HTTPS the default for its search engine, catching up with the likes of Yahoo and Google, and following in the footsteps of Wikipedia which also recently announced that it would be switching to HTTPS.

An encrypted web is a safer web. More and more websites are beginning to get the message that encryption should be the default, even for non-sensitive communications.

Tags: , , ,

Share this article:

   Join thousands of others and sign up to our free "GCHQ" newsletter.

Smashing Security podcast
Check out "Smashing Security", the award-winning weekly audio podcast, with Graham Cluley, Carole Theriault, and special guests from the world of information security.

"It's brilliant!" • "Three people having fun in an industry often focused on bad news" • Winner of the Best Security Podcast 2018

Latest episodes:
Listen on Apple Podcasts Listen on Google Podcasts

, , ,

3 Responses

  1. Joey Lee

    June 18, 2015 at 10:07 am #

    I wonder what David Cameron has to say about that…

  2. Anonymous

    June 18, 2015 at 10:45 am #

    You left out DuckDuckGo!

    • Graham Cluley in reply to Anonymous.

      June 18, 2015 at 10:47 am #

      Apologies to them… And Startpage. And no doubt others.

      But even I have limits on how big my animated gifs can be. :)

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.